Sales coaching is the process of developing salespeople through regular guidance, support, feedback, and encouragement. Unlike traditional sales training, which focuses on knowledge transfer, sales coaching empowers reps to grow through continuous development, problem-solving, and motivation. Great sales coaches don’t just tell—they inspire, guide, and build high-performing teams from the inside out.
The Coaching Salespeople Online Training Course is a dynamic, practical program designed for sales leaders, managers, and coaches who want to unlock the full potential of their sales teams. Whether you’re a seasoned leader or new to coaching, this course equips you with the tools, mindset, and strategies to coach more effectively and create measurable results.
This self-paced, fully online course includes real-world scenarios, interactive modules, and actionable strategies to help you become a results-driven sales coach.
By the end of this course, you will be able to:
1. Understand the role and responsibilities of a sales coach
2. Identify what makes salespeople coachable and how to support them
3. Use coaching frameworks like A.G.R.O.W.T.H. to assess coachability
4. Use data and metrics to support ongoing development
5. Create a coaching culture rooted in authenticity, trust, and accountability
6. Motivate and inspire sales reps with personalized recognition and goal-setting
7. Avoid common coaching pitfalls that reduce team effectiveness
MODULE 1: GETTING STARTED
1. Workshop Objectives
MODULE 2: WHAT IS A COACH?
1. Be a Coach
2. Roles
3. Responsibilities
4. Face Challenges
5. Case Study
MODULE 3: COACHING
1. Be Confident
2. Build Connections
3. Communicate
4. Focus on the Process
5. Case Study
MODULE 4: PROCESS
1. Define Effective Salespeople
2. Coaching vs. Training
3. How Coachable Is an Employee [A.G.R.O.W.T.H]
4. Avoid the Gap
5. Case Study
MODULE 5: INSPIRING
1. Individualize
2. Personalize Rewards
3. Acknowledge Success
4. Provide Opportunities Over Punishment
5. Case Study
MODULE 6: AUTHENTIC LEADERSHIP
1. Vulnerability
2. Be Yourself and Encouraging Individuality
3. Listening
4. Appreciate Effort
5. Case Study
MODULE 7: BEST PRACTICES
1. SMART Goals
2. Be Realistic
3. Brainstorm Options
4. Take Away
5. Case Study
MODULE 8: COMPETITION
1. Social Pressure
2. Gamification
3. Rewards
4. Don’t Go Overboard
5. Case Study
MODULE 9: DATA
1. Provide Clear Metrics
2. Measurable Results
3. Analyze Data
4. Visualize Trends
5. Case Study
MODULE 10: MAINTENANCE STRATEGIES
1. Benefits of Internal Program
2. Choose a Method
3. Create a Culture
4. Train Coaches
5. Case Study
MODULE 11: AVOID COMMON MISTAKES
1. Poor Leadership
2. Ineffective Communication
3. Incomplete Data
4. Don’t Be Afraid to Let Go
5. Case Study
MODULE 12: WRAPPING UP
This course is ideal for:
1. Sales managers and team leads looking to strengthen leadership and mentorship skills
2. Business owners and entrepreneurs who manage sales teams
3. Sales enablement professionals tasked with improving team performance
4. Anyone seeking to improve team productivity and morale through structured coaching
5. Experienced sales reps transitioning into leadership or mentoring roles
6. Hr professionals designing internal coaching or leadership programs
If you’re ready to coach with purpose and empower your team for long-term success, this course is for you.
Q1. What is sales coaching and why is it important?
A: Sales coaching is the process of developing salespeople through ongoing feedback, motivation, and performance improvement strategies. It’s important because it boosts sales results, increases employee engagement, and helps retain top talent.
Q2. How does the sales coaching process work?
A: Effective coaching includes setting clear expectations, observing performance, giving timely feedback, analyzing metrics, and creating personalized development plans that align with company goals.
Q3. What’s the difference between coaching and managing a sales team?
A: Managing focuses on hitting targets and overseeing tasks, while coaching is about empowering team members to develop their skills, grow professionally, and consistently perform at higher levels.
Q4. What makes a great sales coach?
A: A great sales coach is someone who builds trust, communicates clearly, sets realistic goals, personalizes their approach, and uses data to guide decisions. They mentor rather than manage, focusing on growth over control.
Q5. What is the A.G.R.O.W.T.H. coaching model?
A: The A.G.R.O.W.T.H. model is a structured coaching framework that stands for Assess, Goal, Reality, Options, Will, Tactics, Habits - designed to evaluate an employee’s coachability and guide them through intentional growth steps.
We specialize in delivering tailored course solutions to match your unique needs. Feel free to reach out to us at [email protected].
Feedback from students who have taken this course.